Adsmovil Launches Personas Audience Data Platform

Mobile ad company Adsmovil has launched an audience data platform called 'Adsmovil Personas', to enable brands and agencies to target US Hispanic audiences through decoupled data from their preferred demand-side platforms (DSPs). The platform contains more than 25 million profiles.

Adsmovil targets US Hispanic consumers who have a direct relationship with over 1,200 Latin American, Spanish and US Hispanic publishers. Its new platform allows users to customize audiences through enriched profiles, with more than 500 data points from partners providing transactional, location, and behavioral data (from Kantar, Shopcom, Amerilink and others). Each of these users is linked to a common unique identifier, through which brands can target individuals with mobile campaigns, as well as on desktop and digital TV (DTV).

Chief Revenue Officer Andrew Polsky (pictured) comments: 'We've had numerous requests from trade desks if we can decouple our data from media and there are many competitors in our space that can only offer probabilistic data via media campaigns. Our data product launch is the first of its kind in the U.S. Hispanic space and we're very excited to offer true, enriched profiles at scale to our brand and agency partners'.

Web site: www.adsmovil.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.