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Dig Partnership Boosts Upsiide Innovation Platform

July 9 2024

Toronto, Canada-based Dig Insights has announced a partnership with volumetric forecasting expert Woxi, which it says will make its Upsiide innovation testing platform 'the most robust' of its kind 'globally'.

Paul GaudetteDig, majority-owned since September 2022 by private equity firm Beringer Capital, has offices in Toronto, Chicago and London. The company taps the skills of more than 250 people including strategists, researchers and data scientists, for a client base including firms in CPG, QSR, retail, technology, financial services and telecoms.

Upsiide is an AI-assisted innovation insights platform, which includes a feature called Idea Split, comparing ideas against specific business metrics; and an incidence rate (IR) tool called Audience Marketplace. It already provider users with 'share-of-choice' data to help them understand source of volume, cannibalization and incrementality. Woxi's technology will take category sales data and build a regression model that factors in distribution and marketing spend, allowing client companies to model out the most profitable next steps in regards to product innovation.

Dig CEO and co-founder Paul Gaudette (pictured) comments: 'Partnering with Woxi aligns perfectly with our mission to provide the most comprehensive and effective tools for innovation testing. The combination of Upsiide's predictive analytics and Woxi's volumetric forecasting will enable our clients to make even more informed decisions and drive successful innovations'. Woxi's co-founder and CEO Chris Adrien says concepts tested on the Upsiide platform can now seamlessly flow into his firm's 'proven, sales-focused predictive analytics framework', for a truly frictionless client experience. He adds: 'Woxi's modern forecasting models meet clients where they are, from size of prize forecasts, useful during 'where to play' discussions, to ballpark forecasts of early potential, all the way to highly-detailed pre-launch forecasts. With each new innovation insight, our clients can instantaneously understand an initiative's real-world sales potential'.

Web sites are at www.diginsights.com and www.woxi.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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