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StackAdapt Builds Senior Team

July 9 2024

Ad platform StackAdapt has appointed former Snap and Amazon exec Darcie Henry as Chief People Officer, following the recent hiring of Ryan Nelsen as CMO.

Darcie HenryStackAdapt provides a demand-side platform (DSP) allowing media buyers to plan, execute and optimise ads across devices and publishing partners. Placing a high priority on data and measurement, the company launched its own self-service footfall attribution solution a year ago, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on off-line visits; and three months later partnered with B2B web site visitor ID specialist Lead Forensics, to expand its ABM (Account Based Marketing) Targeting and Measurement solution in the EMEA and Canada. Two months ago it also announced a partnership with omniscreen video measurement provider Samba TV.

Henry (pictured) will report to co-founder and CEO Vitaly Pecherskiy, and is charged with using her people management, tech and business expertise to drive organizational growth, enhance operational efficiency, and foster a culture of DEI and innovation. She was CHRO at Snapchat, developing and driving its long-term strategy in the area, and at Amazon she scaled the HR function in Europe, supported international expansion and M&A efforts, and led HR for Global Infrastructure and Payments. She also worked at pre-IPO supply chain firm Flexport.

CMO Nelsen joined the company in May and is a former Head of Enterprise Marketing at Qualtrics. More recently he was EVP Marketing at Utah-based financial data gateway MX.

'There is no StackAdapt without its people' says Pecherskiy, 'and I fully recognize the importance of continuous development of our team to enable our evolution into a global technology powerhouse. I cannot wait to work with Darcie to continue shaping our culture, scale our operations to accelerate product innovation, and build StackAdapt into a world-class talent brand'.

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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