Krea Adds Synthetic Respondent Option

In Chennai, India, healthcare and medical fieldwork specialist Krea has announced the launch of HOPE (Hybrid Optimized Profiles and Engagement), a partial synthetic response solution, focused initially on the patient segment.

Krea is a member of the GlobalNR consortium of companies, which spans twenty countries and whose members share common goals and standards. A year ago, Krea launched an agile research offering called Kyte, promising rapid turnaround research services to clients in the sector. It is also known for its employment upskilling of people with disabilities, having received the Most Inclusive Organization award from trade association the MRSI.

The new HOPE solution can generate on-demand synthetic respondents, and boasts data amplification capabilities to enrich the quality and depth of research insights.

The firm says healthcare research often struggles with limited access to diverse patient populations, slow recruitment, and privacy concerns. HOPE's combination of real patient data and AI-generated profiles in a hybrid panel addresses this, enabling more efficient targeting and deeper insights, larger sample sizes without over-taxing respondents; and support for intelligent follow-up surveys.

Krea says it is now seeking partnerships with experimenters in the digital twin space to build and test models for HOPE. Future releases will add other respondent types within the healthcare ecosystem.

Sridhar Mani (pictured), who rejoined the firm two years ago as CRO, comments: 'HOPE is a game-changer in healthcare research. Researchers can now access larger and more diverse patient pools, while clients receive higher-quality insights faster. Most importantly, patients experience less fatigue and improved privacy'.

Web site: https://hope.krea.in .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.