VideoAmp Launches Cross-Screen Planning Solution VXP

In the US, media measurement company VideoAmp has launched VXP (VideoAmp Cross Screen Planner), which taps new data from publishers including Disney, FOX and Paramount, and promises to help agencies and brands reach target audiences efficiently across linear TV, streaming and digital platforms.

The new integrations add publishers' census-level streaming data for a cross-platform solution augmenting VideoAmp's cross-platform measurement dataset of 40m homes and 65m devices. The firm already partners on a similar basis with Snapchat parent company Snap. The datasets are integrated via the company's patented clean room technology, to feed into clients' planning, audience targeting and campaign optimization.

The solution, available either through and new and 'intuitive' user interface or through an API, will be available from the second quarter of this year, and allows for the embedding of VideoAmp's planning tools directly into existing workflows.

Dana McGraw, SVP of Data and Measurement Science at Disney, comments: 'By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we're continuing to explore new ways we - and the wider industry - can plan and measure reach of audiences in streaming, with accuracy and precision'. Darren Sherriff, SVP for Advanced TV at FOX, comments, 'Working more closely with VideoAmp allows the planning process to be far more holistic and representative of all FOX inventory across both linear and digital. As the paradigm for buying extends beyond traditional linear to include cross platform, demo and advanced audiences, this evolution is essential for our agency partners and we are happy to support it'.

VideoAmp is headquartered in Los Angeles and New York with offices across the US, and is online at www.videoamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.