MarketCast Promotes for Co-President Roles

On the US West Coast, insight firm MarketCast has appointed Amy Fenton and Paul Forgue as Co-Presidents, charged with accelerating the company's product innovation.

MarketCast offers a portfolio of advertising and brand research solutions, helping clients to identify target audiences, hone ad creative and build customer loyalty. Alongside its core platform Brand Effect, the firm offers Brand Tracking+, a solution combining consumer data, ad performance data and a 'brand fandom' framework, to help marketers understand how brand performance is shifting.

Fenton joined the company as Chief Analytics and Operations Officer in 2022, and has helped to transform the way it delivers insights and value to its clients. She worked previously in senior leadership roles at Nielsen, Kantar and IPSOS, and currently sits on the board of the Advertising Research Foundation (ARF).

Forgue joined the company as CFO in 2024, bringing finance, operations and cross-sector growth expertise. He has already helped to modernize the company's business intelligence systems and improve operational efficiency.

Ahmed Wahla, Partner with MarketCast's lead financial investor Kohlberg, says of the promotions: 'Amy and Paul bring the ideal mix of technology and advertising expertise, financial acumen, and leadership to guide MarketCast's next chapter. Together, they'll accelerate our technology roadmap, delivering data-driven solutions that help our clients thrive and win in a rapidly evolving, and often complicated media landscape.'

Web site: www.marketcast.com .