Launch for Marketing Impact and Mix Analyst Paramark

Paramark, whose software measures the incremental impact marketing has on sales, has launched out of stealth mode with a total of $8m in seed funding.

The company has been quietly getting its offer ready since 2022. Its solution is powered by GenAI and measures the revenue boost from ads running on channels including TV and other video, email and social media, helping both to refine marketing strategy and to justify budgets to financial decision-makers.

Co-founder and CEO Pranav Piyush (pictured) told news site businessinsider.com that the firm is looking at adding AI agents which work alongside human users on its Paramark platform, to forecast and plan budgets, and has 'identified several critical areas' where such agents will help.

A recent seed funding round of $6m was led by Greylock, with participation from former CMOs of Dropbox, Salesforce and Amazon. A previous seed round of $2m was unannounced until now.

Web site: www.paramark.com .