Senior Media Insights Hire for Kantar Singapore

Kantar has appointed Andy Gallagher as its Head of Creative and Media Effectiveness in Singapore. He has worked at the global insights group before, but joins from Amazon Ads in London where he headed up the ad measurement business.

Gallagher (pictured) will relocate to Singapore for the role. He brings experience of media strategy, creative effectiveness and analytics from work with major publishers and advertisers, focused on assessment of campaign performance and optimization of touchpoint strategies to maximise ROI. During two years at Amazon Ads, he served as the Go-To-Market (GTM) lead for measurement in Europe, providing strategic advisory services across first- and third-party measurement solutions, and helping to showcase the value of the brand to advertisers and agencies. Prior to Amazon he spent eighteen months as VP Business Development for Analytic Partners, and before that he spent seven years at Kantar, latterly as Head of Media and Digital at Kantar Insights and then Head of Analytics Consultancy.

Earlier in his career he spent more than seven years as MR and Insights Director at NBCUniversal, and six as an Analyst at USA Today and the Washington Post.

Jane Ng, General Manager of the Insights Division at Kantar Singapore comments: 'I'm thrilled to have Andy join us... With his deep expertise across media strategy, creative effectiveness and analytics, combined with a strong entrepreneurial mindset, he brings a powerful edge to our team. His leadership will be instrumental in elevating our creative and media offer and enriching our client partnerships.'

Group home page: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.