ZoomInfo Looks to Corner the Go-To-Market

B2B data firm ZoomInfo has launched a real-time buyer intelligence tool called GTM Studio, and is changing its Nasdaq trading symbol from 'ZI' to 'GTM' to underline its focus on Go-to-Market intelligence.

A part of the firm's GTM Intelligence platform, GTM Studio brings together planning, data and activation in one place, promising sales and marketing teams real-time buyer intelligence with which to 'orchestrate and execute campaigns across the entire revenue organization.' ZoomInfo says the new tool has been built with a focus on 'speed and simplicity'.

The company went public five years ago, and has traded under the ZI symbol - its execs will be ringing the NASDAQ closing bell today to mark the changeover to GTM, which it says reflects its 'expanded mission to power every element of the go-to-market engine.'

'GTM Intelligence isn't about replacing your tech stack,' says CPO Dominik Facher (pictured), 'it's about making it work together. We've built a platform that integrates real-time signals, AI insights, and the data foundation needed to give revenue teams a dynamic picture of who's in-market, when they're ready to buy, and how to reach them. It powers smarter GTM strategies, enabling teams to focus on what matters: closing deals faster and driving growth.'

Founder and CEO Henry Schuck says the ticker symbol change 'isn't just symbolic', and adds: 'it reflects our belief in a future where go-to-market teams aren't stuck between ideas and execution, where the right signal triggers the right action instantly, and the entire revenue engine moves as one. GTM is the soul of ZoomInfo, and we're building the software platform that brings it to life.'

Web site: www.zoominfo.com .