Morning Consult Opens Up AI Offering

Decision intelligence specialist Morning Consult has launched its AI chat tool in open beta, offering companies beyond its existing client base instant access via an AI chat tool to real-time global consumer insights from the company's 80 million proprietary survey interviews across 40 countries.

Morning Consult provides decision intelligence to firms and governments worldwide, conducting around 30,000 new interviews each day. Morning Consult.AI was announced in November but until now has been available only to a closed group of existing clients. Users can ask plain language questions and receive 'instant, trustworthy answers' based on real-time public opinion data covering 5,000+ brands, 1,000+ audience demographics, cultural and political trends, and economic sentiment.

The firm says it is developing next-generation AI agents capable of conducting full research workflows in seconds, from hypothesis generation and data analysis to insight delivery. CEO and co-founder Michael Ramlet (pictured) says the new tool 'empowers executives across all industries and functions to think faster, move smarter, and act with confidence - all backed by real-time global opinion data.' He adds: 'AI is only as powerful as the data behind it - and most of what's out there just isn't built for real-time decision-making. We've engineered Morning Consult from the ground up to collect validated, global public opinion at scale - which makes it not just smart, [but] trustworthy, timely, and uniquely actionable.'

More information can be found at www.morningconsult.ai .