OMTM Grows US Staff Again

UK-headquartered 'human understanding' agency One Minute to Midnight has added to its US team with the appointment of Matt Muckjian as Senior Research Manager.

One Minute to Midnight was founded in 2016 by Paul Laver and Douglas Dunn, and focuses on what it calls 'the 4 Dimensions of being Human' - actions, emotions, thoughts and values - to help understand how people feel about a brand and how they behave towards it.

New York-based Muckjian joins from Basis, where he spent a year as a Manager, and before this worked for more than four years at Material, rising from Associate to Associate Director. His experience includes qual and quant cultural research, UX, brand positioning and creative communication.

Andy Cooper, co-founder of One Minute to Midnight Americas says, 'We're really excited to have Matt joining our US team. He's a super smart researcher who also shares our passion for putting humans at the heart of everything we do.'

OMTM's HQ is in London and its name is said to be* based on the time humans would have appeared on the Earth, were the latter's history to be compressed into a single day.

Web site: www.oneminutetomidnight.life .


* 24 hours = 4.54bn years
one hour = c.190m years
one minute = c.3m years
homo sapiens first appeared about 200,000 years ago so we make that 4 seconds to midnight. OMTM we deduce is based on this person. It's a good name anyway.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.