Merger for Rival, Reach3 and Angus Reid Group

Research businesses Rival Group and the Angus Reid Group (ARG) are merging under the Rival Group name, creating a company with projected revenues of more than $60m and operations in five US and Canadian cities.

The existing Rival Group includes mobile-first conversational research platform Rival Technologies, and full-service research consultancy Reach3 Insights, both listed in the most recent GRIT Top 10 Most Innovative Suppliers list. Each company will remain operationally independent, with brand names retained. Jennifer Reid will remain as Co-CEO of Rival Group with responsibility for Research, Consulting and Panels, alongside her brother Andrew Reid, who will be responsible for Rival Technologies. Their father Angus Reid, CEO of the Angus Reid Group, will take a strategic leadership role on the board of Rival Group, with other senior leadership remaining unchanged.

The firms say Rival Group is now a global research enterprise built on three pillars: proprietary technology, expert consulting, and access to a propriety North American panel. Angus Reid states: 'Access to a high-quality, proprietary panel isn't just a differentiator - it's the backbone of modern research. By combining our panel infrastructure with Rival Technologies and Reach3, we've built something truly rare: a research company that owns the tools, the expertise, and the panel.' Andrew Reid comments: 'This is a growth initiative, not a consolidation. Each company enters the merger with strong momentum, and Rival Group is focused on accelerating that. Clients can expect the same trusted relationships and service, now supported by expanded capabilities and shared investment in innovation and data integrity.'

One aim of the combination is global growth: the group is building its US panel and says a London office will lead European expansion within the next 24 months. Jennifer Reid states: 'This merger creates one of the strongest research consultancies in North America - with a deep bench of senior strategists, sector specialists, and award-winning researchers. It means we can move faster, go deeper, and deliver smarter, more connected insights to every client, whether they're in tech, CPG, public affairs, or beyond.'

Individual company web sites are at www.angusreid.com , www.rivaltech.com and www.reach3insights.com , while the overarching group is at www.rivalgroup.io .