Leger Hires Co-Leader for USA

Canada-based research firm Leger has appointed former Kantar man David Driscoll as EVP and co-leader of Leger USA.

Established in 1986, Leger is the largest Canadian-owned market research and analytics company with more than 600 employees in eight Canadian and US offices. Since the beginning of 2023 it has acquired US research company 360 Market Reach, and taken a majority stake in remote, AI-driven advertising test platform CUBE AI.

Driscoll (pictured) brings more than 25 years' experience in insights, strategy and innovation, most recently from a decade at Kantar where he was VP Client Development and then SVP Client Leader. He began his career as a sales rep at wine producers E. & J. Gallo, then worked at b2b purchase intent data firm TechTarget for nine years, followed by stints at Focus Research and Aberdeen Group.

In his new role, teaming up with fellow US co-leader Tracey Berkenbush, he is charged with accelerating Leger's growth in the US, and expanding its cross-border capabilities.

Company President Jean-Marc Léger says of the appointment: 'David's arrival marks an important milestone in Leger's U.S. expansion. Leger is probably the best kept secret in market research in the United States. David's arrival will allow us to promote and deliver our exceptional offering on the American market.'

Web site: www.leger360.com .