B2B Data and Tech Alliance for Expandi and Kompass

European marketing and ad tech vendor Expandi has partnered with veteran b2b data firm Kompass, integrating intent signals, corporate information, AI and other tech with the promise of 'redefining how businesses connect, market and grow'.

Expandi's B2B Stars platform will be integrated with Kompass' huge b2b marketplace to create a comprehensive 'find and be found' solution, according to the firms, allowing companies worldwide to connect with others identified as trustworthy thanks to sources such as verified reviews, financial ratings and industry awards. Expandi's AccountInsight and other digital ad solutions will be available within kompass.com to provide 'precise' targeting based on firmographics, technographics, intent signals and location data. Expandi's specific intent data products - the Cyance multi-language platform and Jabmo ABM platform - will also be enriched by integration with Kompass's database of more than 60m companies and 200m contacts across 70+ countries.

The partnership also promises advanced analytics for business insights, with Kompass flagship solutions including EasyBusiness adding analytics from B2B Stars on over 3 million companies in the US and Europe, including the Corporate Reputation Score and AI-optimized company reports.

Expandi CEO and founder Raffaele Apostoliti comments: 'This partnership is a natural fit between two leaders in their respective fields. By integrating our advanced marketing technologies with Kompass's vast global data resources and martech solutions, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age.' Kompass Group Chief Exec Patrick Coupier adds: 'By joining forces with Expandi, we're combining our global Smart Data capabilities with cutting-edge marketing and advertising technologies to offer even more powerful, insight-driven solutions. Together, we're redefining how businesses find, connect with, and convert their ideal b2b prospect, locally and globally.'

Kompass' marketplace, with around 4m unique visitors each day, is at www.kompass.com while Expandi can be found online at www.expandigroup.com .