Environics Upgrade Includes New-Look PRIZM

Toronto, Canada-based Environics Analytics (EA) has upgraded its suite of data products for 2025, including a 'major refresh' of its segmentation system PRIZM.

The firm says the new PRIZM is the result of nearly a year of research, testing and statistical modeling, and captures shifts in Canadian demographics driven by immigration, internal migration, and an aging population, via 67 distinct lifestyle segments.

The new release also includes updates to a number of EA's other branded offerings: DemoStats now features full demographic insights from the 2021 Census, including household income and immigration trends; DaytimePop and NewToCanada offer fresh perspectives on population movement and newcomer integration; AskingCanadians eShopper, Social and Mobile have enhanced behavioural data for understanding online consumer habits; and SocialValues offers a new-look psychographic lens into 'what Canadians believe, value and aspire to'.

Web site: www.environicsanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.