Discuss Launches AI Agent Research Project Solution
May 29 2025
Discuss, the Seattle-based MR tech company, has launched a research solution called Discuss Now, which uses AI agents to find respondents, conduct interviews and deliver insights in a matter of hours.
The agents can be integrated into the broader Discuss platform to provide a hybrid human-led and AI-led research option. The new solution includes three agents:
- Project Agent, which takes in information about users' target profiles and 'instantly finds, evaluates and identifies the best audiences' from a pool of millions of vetted individuals. These span more than 150 countries, 100,000 job titles and 290,000 skills categories.
- Interview Agent conducts audio-led and video-led conversations including intelligent prompts and probes, and
- Insights Agent, which can analyse thousands of hours of interviews and provide summaries including key themes, and links all findings to the research objective.
The agents are purpose-built for the specific challenges and demands of in-depth customer feedback, tapping expertise gained from decades of first hand industry knowledge and millions of conversations conducted on the Discuss platform. They can also be augmented with project-specific data by teams - the latter includes project briefs, participants' past responses, industry reports, and the interview styles of top human moderators.
CEO Simon Glass (pictured) comments: 'Our vision at Discuss has always been to help global organizations shatter assumptions by removing the barriers to understanding their customers. Human-led conversations will always be a central part of that equation, but we also see that AI-led interviews can help time-strapped marketers, UX, and insights teams quickly and easily keep a pulse on customer perceptions and feedback. We're excited to be the first offering solutions for either scenario.'
Web site:
www.discuss.io .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
