Leger Buys Canadian Agency Rank Research Group

In Montreal, Canada, MR and analytics company Leger has announced the acquisition of Toronto-based Rank Research Group Inc., whose owner Anik Karimjee will join Leger as EVP, Consumer Insights.

Rank has served clients across North America for around twenty years, offering ad and concept testing, information audits, traditional research, big data mining, and 'Rank Tank, a customized strategic planning session. Leger is the largest Canadian-owned market research and analytics company, approaching its fortieth birthday with more than 300 employees in eight offices in Canada and the US.

Karimjee (pictured) will now lead the continued growth and development of Leger's Consumer Insights division, and comments, 'We are extremely excited to join Leger Marketing and lead the enhanced insights division. This is a unique opportunity to work with a dynamic team of professionals, to innovate, and to grow our practice area to new heights.'

Leger President Jean-Marc Léger adds: 'This is a significant moment for Leger. Anik's leadership, insight, and passion for innovation will help us strengthen our position as a North American leader in Consumer Insights. We're thrilled to welcome him and Rank Research Group to the team.'

Home pages: www.leger360.com and www.rankresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.