Comscore Extends Integration with ShowSeeker

Comscore has expanded a partnership with ShowSeeker, an ad tech company operating the Pilot cloud-based campaign and order management platform. The deal brings Comscore's person-level local live and DVR data into the Pilot system, to improve the way media buyers and sellers evaluate and transact on audiences.

Founded in 2003, ShowSeeker provides cloud-based campaign management, planning and workflow solutions for the media industry. The Pilot platform promises to streamline the ad sales lifecycle, from proposal creation through campaign reporting, integrating person-level insights with local time-shifted viewing data to enhance local market measurement and campaign execution. Following the latest expansion, on which teams have been co-ordinating efforts for a year, clients of the two firms will be able to assess not just household-level impressions, but also individual-level demographics such as age and gender.

'The industry has long sought actionable, person-level insights to power more accurate and effective transactions, particularly at the local level' says Comscore Chief Commercial Officer Steve Bagdasarian. 'This expansion of our partnership with ShowSeeker enables the real-world application of Comscore's person-level audience data, bringing a new level of measurement fidelity to the campaign planning and selling process.'

Kevin Dang (pictured), Director of Research and Insights at ShowSeeker, says the extension 'represents a collaboration of not only technology, but of shared minds that wanted nothing more than to make measurement make sense'. He comments: 'As a researcher, I longed for the day Comscore TV would have person-level data for our buying and selling community. I know many others have shared that aspiration. Combining the industry's most advanced audience data set with an everyman's take on viewership makes planning not just more robust but also more relatable.'

Web sites are at www.comscore.com and www.showseeker.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.