PriceSpider Plans Raft of Analytics and Intell Upgrades

In California, omnichannel shoppable media solutions firm PriceSpider has upgraded its Shoppable and Price Monitoring product suites, promising brands 'deeper insights and more control over the path to purchase.'

PriceSpider's platform integrates full-funnel shopper insights, conversion analytics and retailer data, to help clients optimize the path to purchase, enhance media performance and maximize sales. It also enables shoppers to simply discover, research and purchase products.

Recent product enhancements include integrations with DoorDash, Meta and Salsify, and a Custom Commerce API which improves personalization by giving brands full control over shoppable experiences. In Q3, the firm says it plans to deepen its analytics and scale its global retail intelligence capabilities. Among its current projects, with launch announcements due in Q3, are a Traffic Benchmarking Report, giving real-time industry comparisons; Basket Analytics, for real-time visibility into shopper behavior post-click, and going deeper than traditional cart abandonment analytics; Stock and Price Intelligence solutions ; and Third-Party Marketplace Reporting, which includes enhanced management of channel integrity and unauthorized seller risk on platforms like Amazon and Walmart.

'Brands face increasing pressure to perform', says CEO and co-founder Anthony Ferry (pictured), 'in a landscape growing more complex daily between tariffs and the rising impact of AI on every part of the commerce ecosystem. Brands need more than performance marketing. They need actionable insights, automation at scale and innovative tools that put them ahead of the curve. And that's what we're building.'

This particular spider can be found on the web at www.pricespider.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.