Strive Completes Integration, Rebrands as Radius EMEA

London-based Strive Insight has been rebranded as Radius EMEA, having been acquired by Radius Global Market Research eighteen months ago.

Radius is a full-service agency headquartered in New York City, and was founded in 1960. Its Brand Growth Navigator solution provides a strategic approach to prioritizing the critical issues to tackle for business growth, from identifying innovations to creating relevant customer segmentations.

Since the buy, Strive has served as Radius' EMEA headquarters. With the rebrand effective immediately, the company will continue to operate from its existing office in the borough of Southwark.

The completion of Strive's integration in Radius gives clients access to a wider range of skills and tools, including the Radius Brand Growth Navigator; enhanced international capabilities with experience of research in more than 60 countries, and teams in London, Dubai and across the US; and more investment in innovation, especially AI-driven tools and analytics.

Paul Thomas (pictured), Director of what was Strive Insight, comments: 'We're excited to bring the Radius name to EMEA and to be fully integrated into the Radius family.' Jamie Myers, President of Radius adds: 'For the past year and a half, we have been bringing our teams together, integrating our offerings, and building a strong global business. This move is an important step in our progress, as it demonstrates our ability to bring a unified global offering to our clients.'

Web site: www.radiusinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.