Partnership for European Health Data and Research Firms

Portuguese health sector research and data firm HMR has formed a strategic partnership with Swiss data management company Redslim. The firms say they are teaming up to 'bring healthcare knowledge to life,' giving healthcare and pharma clients actionable insights and informed decision-making.

Redslim helps clients in the CPG and consumer healthcare sectors across more than 55 countries optimize ROI for their market data, turning unstructured and fragmented data into ready-to-use data sets, for insights on commercial performance, market share, marketing, innovation and pricing. Its new partner HMR was founded in 2019 and promises to 'transform complex healthcare data into clear, strategic intelligence', tapping deep expertise in market research, data analytics and strategic consulting. Its offer includes the collection of daily transaction data from pharmacies, and a pharmacy panel in Portugal with c.90% coverage.

HMR healthcare expertise will now be combined with Redslim's BI solution SPRINT, which provides analysts and marketers with a consistent view of market performance and its underlying drivers, via an online user interface. The deal should helps businesses uncover hidden trends in consumer and patient behavior, monitor pharmacy and hospital dynamics, stay relevant with localized insights, and align sales and marketing strategy with real-world demand.

Pedro Gomes, Commercial Director at HMR comments: 'Partnering with Redslim strengthens our ability to quickly transform the most thorough healthcare database in Portugal into precise, actionable insights. Their expertise in data harmonization and visualization enables us to elevate the value we deliver to clients, supporting sharper decisions across pharmacy and hospital channels.'

Web sites are at www.hmr.co.com and www.redslim.net .