Data and Revenue C-Suite Hires for MERGE

Health and wellness marketing and technology agency MERGE has appointed Heidi West as Chief Revenue Officer and John Bracey as Chief Data and Performance Officer.

MERGE promises clients the benefits of 'a deep, unique understanding of how consumers make decisions about their health and wellness journeys', and employs around 750 people at locations in seven US cities. In January it appointed former Oracle exec Stephanie Trunzo as its new Chief Executive, and earlier this month it was announced the firm had acquired consultancy Blazer, and was integrating its services into a new offering delivering 'scalable, integrated and insight-led solutions'.

West (pictured above) brings more than 30 years of sales leadership experience, including the delivery of technology solutions across healthcare, including at CommonSpirit Health, Englewood Health, Mount Sinai Health System, and Stanford Health Care. She has also held sales and leadership roles at Cisco, Nutanix, and Booz Allen.

Trunzo comments: 'While leading Oracle Health, I met Heidi in her role driving the health business at Zoom. Her extensive experience in the health industry, coupled with her strategic sales expertise and sincere approach will catalyze the outcome-oriented momentum of our client service and business development teams.'

Bracey (pictured below) was formerly EVP at Publicis Groupe, leading data-driven transformation initiatives across a number of the marcoms giant's largest consumer and healthcare brands. Trunzo comments: 'John's ability to harness data to transform businesses will substantively enhance how we deliver personalized, meaningful solutions that unite people and brands. These data-smart offerings will be the electricity that runs through creative and tech implementations to identify, optimize, and predictively model impact. We're incredibly excited about the amplified innovation he will bring to MERGE.'

MERGE is online at www.mergeworld.com .