Priceagent Debuts Rapid, Self-Serve Pricing Tool

Sweden-based platform Priceagent has launched a solution called Price Check, promising 'high-confidence demand and revenue insights in minutes', itself at a subscription price making it accessible to smaller businesses, for daily use if required.

Headquartered in Stockholm and with an office in Los Angeles, Priceagent uses a pool of over 300 million verified consumers worldwide to give brands real-time data on buyer willingness-to-pay, across more than 130 countries. The company has spent ten years honing an algorithm to predict 'safe price plateaus', sharp demand drop-off points, and competitor benchmarks.

The new tool is desgned to show business of all sizes 'exactly' how many customers would buy at each price, and how this changes depending on product features, sales channels, competitor positioning and other factors.The self-serve tool uses the firm's established methodology from its flagship Price Discovery product, but with a streamlined, AI-powered setup. by AI. Users provide a brief description of the product, and the platform automatically generates a pricing study using standardized questions, outputting demand and revenue curves that help pinpoint optimal pricing. Clients have access to Priceagent's pool of 300m consumers or can run studies with their own contacts.

CEO and co-founder Robert Tinterov (pictured) comments: 'Most pricing tools are either glorified spreadsheets or bloated consulting projects. Price Check is neither. It's a blowtorch to the old pricing playbook: fast, affordable, and based on real consumer demand.'

Web site: www.priceagent.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.