Redslim Partners for Strong Tech Foundation

Syndicated market data specialist Redslim has announced a partnership with corporate data management and integration firm Databricks, which Redslim says will allow it to offer scalable and reliable solutions into the future - as well as giving it early access to new tech.

Redslim helps clients in the CPG and consumer healthcare sectors across more than 55 countries to realize the full ROI of their market data, bringing together unstructured and fragmented information and transforming it into ready-to-use data sets, for insights on commercial performance, market shares, marketing, innovation and pricing. Kantar began using its SPRINT BI front-end a year ago to enhance the insights available from WorldpanelPlus, and a few months later Redslim was majority acquired by European private equity firm Astorg, giving it funds for expansion into new regions and use cases.

Databricks' Data Intelligence Platform brings together data, analytics and AI/machine learning to help clients govern, manage and derive insights from enterprise data and build their own generative AI solutions. Around the turn of the year the company raised some $15bn in a combination of VC and debt financing, valuing it at $62bn.

The partnership will give Redslim early access to emerging Databricks technology, keeping it 'ahead of the curve' and strengthening its technical skills. The firms say they share an agnostic approach to data sources and formats. Alberto Alcaniz (pictured), Co-CEO at Redslim, comments: As data plays a critical role in helping our clients shape and execute their strategies, it's important that our services are supported by robust and AI-backed data infrastructure. This partnership strengthens our technology capabilities as we continue advancing our solutions and broadening collaboration with clients' global IT teams, making sure seamless integration and long-term value for our clients.'

The firms' home pages are at www.redslim.net and www.databricks.com .