MarketCast Promotes Amy Fenton to Fill CEO Role

In Culver City, California, MR and analytics firm MarketCast has announced the promotion of Co-President Amy Fenton to the role of CEO, effective immediately.

MarketCast offers a portfolio of advertising and brand research solutions, helping clients find the right audiences to target, optimize their ad creative, and build long-term loyalty. Solutions include the Brand Effect platform, which measures ad breakthrough.

Fenton's former Co-President Paul Forgue will serve as President and continue his role as CFO, overseeing the firm's finance, legal and corporate IT functions.

Fenton (pictured) has more than 30 years of experience, the last two and a half of them at MarketCast, and previously worked in senior leadership roles at companies including Nielsen, Ipsos and Kantar. She began her career at Procter & Gamble, joined BASES in 1991 and then moved to its parent company Nielsen in 2007, staying for nine years in SVP and MD roles.

She currently serves on the Board of Trustees for the ARF and was previously a Member of the Board for the National Brain Tumor Society. In her new role she will focus on innovation, infusing AI across the business to enhance speed and efficiency, and on building out ad / brand products to deliver real-time, predictive data driving sales outcomes. She comments: 'I'm excited to lead the transformation and modernization of our solutions so, ultimately, our clients can successfully compete and win in today's dynamic media marketplace.'

Ahmed Wahla, Partner with NY-based private equity firm Kohlberg, which is MarketCast's lead financial investor, comments: 'We are confident that Amy will be a tremendous leader for our clients and employees alike. With a focus on product modernization through AI and data science, client-centric commercial focus, and talent development, Amy's leadership best positions MarketCast for the future to arm our clients with real time predictive data driving marketing ROI for their enterprise.'

She replaces John Batter, who left in May after six years in the top job, to head up advertising software specialist XR Extreme Reach.

Web site: www.marketcast.com .