Burke Debuts AI-Based Innovation Solution

In Cincinnati, Ohio, research and training firm Burke, Inc. has launched an AI-backed innovation solution, via its strategy and innovation practice Seed Strategy.

Burke was founded in 1931, is 100% employee-owned, and provides decision science, insights and innovation; while its subsidiary, the Burke Institute, provides education for MR and consumer insights roles. The company acquired innovation and growth acceleration specialist Seed Strategy ten years ago. The parent firm is due to change its CEO in September, when Tara Marotti steps up into the role.

The new solution promises to identify innovation opportunities which will improve clients' relevance with customers and create competitive momentum, using a mixture of creative intuition, consumer insight and tailored AI to generate 'breakthrough ideas.' Seed Strategy says the solution is designed to be 'both comprehensive and modular,' allowing clients to select specific components or work with it end-to-end.

Eric Tayce (pictured), VP of Innovation Solutions comments: 'To compete in today's dynamic marketplace, innovation must be both agile and deeply grounded in human understanding. Our unique solution puts AI in the hands of our experts, empowering clients to innovate confidently and effectively, while reducing their time to market and maximizing ROI.'

The firm is online at www.burke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.