Senior Hire for Cuebiq

Location intelligence and off-line measurement specialist Cuebiq has appointed Zora Senat as Chief Commercial Officer (CCO).

Cuebiq helps to measure and understand campaign impact and consumer behavior, offering incrementality analysis, real-time campaign optimization, cross-channel attribution, and custom audience segmentation, all with a focus on privacy and transparency.

Senat (pictured) joins from the same role at Verisk Marketing Solutions, leading marketing and customer success across brands including Infutor, which Verisk acquired in 2022. Earlier she held executive roles at Infutor Data Solutions and served as President of Exact Data. In her new role she will oversee sales, marketing, partnerships and customer success, with a remit to scale Cuebiq's go-to-market strategy and help brands and agencies extract more value from behavioral data, cross-channel measurement and data collaboration.

The firm says the appointment 'reflects a strategic expansion of its commercial operations, as marketers increasingly turn to offline attribution and location-based insights to measure digital ad performance.'

'As signal loss accelerates across digital channels, marketers are under mounting pressure to quantify performance, optimize media investment, and navigate increasingly strict privacy frameworks', notes CEO Francesco Guglielmino. 'Zora brings the data fluency, operational rigor, and customer focus we need to scale our go-to-market strategy and help more clients turn offline behavior into actionable, performance-driven results.'

Web site: www.cuebiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.