VideoAmp Extends Warner Bros Discovery Deal

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing relationship by multiple years and promising continued 'currency optionality' for advertisers.

WBD's brands include Discovery Channel, Max, CNN, TNT Sports, Eurosport, HBO, Warner Bros. Motion Picture Group and Television Group, New Line Cinema, Cartoon Network and Turner Classic Movies. The group will now use VideoAmp's data and measurement solutions across linear, digital and cross-platform campaigns to support planning, optimization and currency use cases for the 2025 Upfront season and beyond. VideoAmp already has multi-year deals with publishers including AMC, A&E, FOX, NBCUniversal, Paramount and TelevisaUnivision, which it says 'reflect the industry's increasing demand for greater transparency, flexibility and actionable insights on multiple currencies.'

Bryan Goski (pictured), Chief Revenue Officer at VideoAmp says the firm 'has been at the forefront of helping the industry evolve beyond legacy measurement models.' He states: 'Our continued collaboration with Warner Bros. Discovery reinforces the momentum toward a more modern, more accurate, and advertiser-aligned approach to currency and measurement and signals the arrival of a multi-currency ecosystem where stakeholders have choices.'

David Porter, Head of Ad Sales Research, Data, and Insights at WBD comments: 'At WBD, we are committed to offering our clients more accurate, effective tools to reach their audiences and measure success. VideoAmp helps us measure what actually works - across every screen, every audience, and every dollar spent - which will be more important as the industry gears up for the next TV buying season.'

VideoAmp is headquartered in Los Angeles and New York with offices across the United States. Web sites are at www.videoamp.com and www.wbd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.