Opinions Group Promotes Greene to Lead New AI Unit

Irish insight and business advisory practice Opinions Group has launched a new division called deciZr, dedicated to building 'human-centered' AI tools for insight and strategy; and has appointed Brian Greene, who joined fifteen months ago as a Quant Director, to head it up.

Dublin-based Opinions offers qual and quant full service research and consulting services, surveying consumers and customers worldwide. The firm says deciZr brings together 'the combined power of human intellect, collaboration and creativity', and 'the incendiary speed and efficiency of AI.' The results is a set of tools 'designed to augment teams and workshop sessions, with custom-built AI acting as a critical contributor and facilitator.'

'deciZr was built in workshops, not labs,' says Greene, a ten-year veteran of RED C Research and Marketing, who is now Head of deciZr. 'Strategy is messy, collaborative, iterative, and our tools are designed to support that. With AI doing the heavy lifting, teams can stay fully immersed in thinking, exploring, and delivering outcomes that truly matter.' Group CEO David Cullen describes the launch as 'a natural next step in our journey,' and comments: 'We're combining our deep insight DNA with a clear vision for what technology can enable, when it's grounded in the real world.'

Web site: www.decizr.io .