Azure Knowledge Becomes Mavrix

In the US, data collection and digital research agency Azure Knowledge has announced it is rebranding as Mavrix.

The company was formed in 2000 and offers a wide range of data collection methods from online panels and communities to CATI, ftf interviewing, expert networks, and custom recruitment - as well as AI-based data quality and visualization tools. The firm has a global presence with leadership and operational teams across North America, Europe and Asia, delivering projects in 85 countries in more than 40 languages. Clients include companies in finance, tech, healthcare, and consumer goods.

CEO Rafal Gajdamowicz says the rebrand 'responds to today's shifting market landscape', and adds: 'We're positioning Mavrix as a forward-thinking leader while staying true to our core values: quality, innovation, partnership, and client-focused service.'

Web site: www.mavrixdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.