US and UK Lead Year of Rapid Growth for Pureprofile

Pureprofile has reported revenue up 19% to $AUD 57.2m for its financial full year 2025, ending 30th June, with EBITDA rising 18% to $AUD 5.2m.

Pureprofile was founded in 2000, is based in Surry Hills, NSW, Australia, and promises 'rich insights into real human behaviour', building in-depth profiles of consumers via proprietary and partner panels, and helping clients to understand, target and engage their audiences.

Rest of World (RoW) revenue (ie from outside its home territory of ANZ) rose 28% to $26.4m, driven by strong growth in the UK and US, and seems likely soon to overtake ANZ revenue which rose 12% to $30.8m. RoW revenue was just 29% of the group's total in FY 20201 and is now 46%.

Revenue via the firm's platform grew 23% to $11.1m, and is expected to grow its share with more new solutions launched during this year, and others scheduled for roll-out in the current quarter. Client numbers increased from 798 to 923 during the year.

Growth in Q4 was slightly slower than for the the first three quarters, but the firm says this reflects preparation and gearing up for FY2026 when it expects continued rapid growth.

CEO Martin Filz (pictured) says the year was another one of 'strong execution and strategic progress' for the company. 'We delivered record results, scaled our global operations, and launched new technology solutions to meet the growing demand for automated, insight driven decision making. We achieved this while generating positive cashflow and continuing to invest in our people, platform and processes. With the industry rapidly evolving, Pureprofile remains well placed to lead in the shift toward technology enabled research and data monetisation. As we head into FY26, we're confident in our strategy and excited about the opportunities ahead.'

Priorities for 2026 include monetization of its new products, improvement of margins, targeted investment into the UK via sales & operational headcount, and the 'exploration of expansion opportunities' in the US.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.