New Investment for Experience Analyst Glassbox

Digital experience analytics firm Glassbox has announced a minority investment from Poalim Equity, with which to accelerate the development of its advanced analytics and AI solutions purpose-built for financial institutions.

Founded in 2010 as Clarisite, and with offices in the UK, the USA and Israel, Glassbox provides analysis of web site traffic and smartphone application usage, helping financial sector clients to understand user behaviour. Poalim is the investment arm of Bank Hapoalim, Israel's largest financial group, which has been a long-standing Glassbox customer, using its platform to optimize digital engagement.

The investment will directly support the expansion of Glassbox's product roadmap, with a focus on AI-powered behavioral analytics, fraud prevention, and real-time decision-making capabilities tailored to the needs of banks and insurers. The capital raise is the first since Glassbox was acquired and taken private fifteen months ago by Alicorn Venture Partners, an existing investor, for around $150m in cash.

Etai Kramer, MD and Head of Alternative Investments & Investment Banking at Poalim Equity, states: 'We believe Glassbox's technology will continue to transform how financial institutions understand and serve their customers. Our investment reflects a shared vision to equip banks and insurers with the intelligence they need to meet rising expectations for trust, speed, and personalization in digital engagement.' According to Alicorn's Alex Assim, who is Glassbox Chairman, the firm has 'a uniquely deep understanding of the needs and complexities of financial institutions.'

Web site: www.glassbox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.