NIQ Buys Brazilian Supply Chain Data Firm Mtrix

Consumer intelligence giant NIQ has acquired Mtrix, a Brazilian company which integrates supply chain data from manufacturers, wholesalers and distributors.

Mtrix's platform provides real-time insights into stock levels, sell-in and sell-out activity for more than 2,000 distributor and wholesaler partners, capturing transactions from over 1.2 million points of sale across Brazil.

The buy is NIQ's first in Latin America since becoming part of Advent International's portfolio in 2021. The global group tracks 162m product codes across more than 1,800 categories, with billions of transactions processed each month, but says integrating Mtrix's data will give it deeper visibility into indirect distribution channels such as small independent retailers, kiosks and local markets - as well as HoReCa and other on-premise outlets vital in emerging markets like Latin America.

Following the buy, NIQ's global network will provide the opportunity for Mtrix to expand its services worldwide. NIQ Chief Exec Jim Peck (pictured) comments, 'This acquisition reflects our continued investment in innovation and client success. Mtrix strengthens our ability to provide The Full View by delivering more granular, daily insights that enhance decision-making across retail, trade marketing, and supply chain operations.' Armando Uriegas, Regional President of NIQ Latin America, adds: 'We're excited to welcome Mtrix's talented team to NielsenIQ and scale their trusted platform across new markets. Together, our advanced capabilities will enhance our ability to support clients in making smarter, more connected decisions - aligning consumer needs with supply chain strategies to drive growth and efficiency across the value chain.'

Web sites: www.niq.com and www.mtrix.com.br .