Marchex Debuts Healthcare AI Solution

US-based Marchex, which combines prescriptive market analytics with conversational intelligence, has released an AI-powered solution to help its clients in the healthcare sector accurately attribute marketing-driven patient leads, prioritize high-value appointments, and optimize marketing campaigns.

Marchex provides AI-powered conversational intelligence solutions, including prescriptive analytics, for clients in B2B and B2C markets looking to drive operational efficiency and optimize the customer journey across channels.

The new Healthcare AI Solution is designed for health systems, large ambulatory care facilities, and healthcare marketing organizations. The tool turns unstructured conversation data into structured, contextual insights and recommended actions. Features include:

• Post-Call Data, which measures patient conversion and fallout rates over time, and across different areas of the patient journey
• Actionable AI-driven Insights that reveal why patients book and don't book - for example appointment availability, pricing, insurance acceptance, and lack of specific services offered
• Marketing Optimization, using healthcare-specific lead and appointment rate models to drive down the cost-per-lead for each channel, and
• Targeting and Attribution, refining strategy with detailed insights into which campaigns and channels have the highest potential revenue impact.

In the words of CEO Edwin Miller (pictured): 'Marchex's new healthcare solution delivers intelligence that better understands patient communication across their care journey with greater speed and precision. We empower leaders to respond proactively at scale across complex, single and multi-location health organizations to improve patient satisfaction and accelerate growth.'

Web site: www.marchex.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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