$52m for AI-Based CRM Firm Attio

London company Attio, a specialist in AI-native CRM, has raised $52m in Series B funding. The money will be used to scale its engineering capacity and accelerate product development, with a focus on advanced agent collaboration, granular permissions and predictive intelligence.

Attio is led by CEO Nicolas Sharp, and promises to help companies understand their customers, automate their interactions at scale, and build go-to-market systems tailored to their needs. Its platform features ingestion of 'clean', real-time GTM data from every source, unified in one place; an intelligent workflow engine; APIs, SDKs and natural language interfaces for building applications and integrations directly inside the CRM; human-agent collaboration in all processes; detailed access control options for users, data and AI agents; and contextual predictive intelligence surfacing 'the right insights and actions at the right moment.'

The round, which brings Attio's total funding to date to some $116m, was led by Google Ventures, with participation from existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A. Michael McBride, General Partner at GV and former CRO of GitLab, joins Attio's Board of Directors.

'CRM is one of the most important categories in B2B,' says Sharp, 'but it's been stuck in the past. 'AI-native CRM needs a completely different foundation - one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale. That's what we're building with Attio, and this funding will allow us to accelerate our vision.'

The firm is online at www.attio.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.