Asia Panel Partnership for Behavix

Behavioral data solutions provider Behavix has announced a partnership with Asia-based panel network and MR firm Shareparty Insights.

The partners will deploy Behavix's proprietary SDK across Shareparty's opt-in panels, promising 'unparalleled insight into consumer behavior across mobile apps, websites, e-commerce platforms, advertising touchpoints, and digital media.'

Shareparty Insights is headquartered in Taiwan, with operations offering survey research and custom panels across key Asian markets including Taiwan, the Philippines, Indonesia, Thailand and Malaysia. Behavix, which was launched a year ago by former Verto Analytics execs Hannu Verkasalo and Surath Chatterji, transforms raw digital activity including app usage, web browsing, advertising exposure, and purchase behavior into enriched, analyst-ready data feeds. The company already boasts more than 500,000 active US users and over 2 million globally, in sectors including finance, market research, e-commerce and advertising.

The new partnership will allow the companies to track digital behavior across all major Asian mobile platforms and operating systems; measure campaign exposure and effectiveness on social, video, display, and affiliate advertising; map shopper journeys across omnichannel, last-mile delivery, pure-play e-commerce, and D2C platforms; unlock real-time insights into local and global competitor performance in Asia; and enable survey recontact and profiling through behavioral triggers and cohort segmentation.

'I've known Tatt Chen and his team for close to fifteen years,' says Verkasalo (pictured), 'and I've always admired their local market knowledge, integrity, and ambition. With Shareparty Insights now joining the Behavix ecosystem, we are laying the foundation for Asia's most advanced, scalable, and privacy-compliant behavioral data infrastructure. Together, we'll unlock new levels of visibility into the digital lives of Asian consumers - from India to Indonesia, and from Taiwan to Thailand.' Chen, who is CEO of Shareparty, comments: 'Expanding our ability to passively collect and enrich behavioral data across all digital platforms is a game-changer for our clients. We're excited to offer new products, smarter insights, and greater value, working side-by-side with the world's most advanced behavioral data company.'

Web sites: www.behavix.io and www.sharepartyinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.