Leadership Changes for Optable

Identity management and data collaboration platform Optable has a new CEO, co-founder Vlad Stesin. He replaces Yves Poiré, who has served as CEO since the company's founding and who now becomes Executive Chairman. In addition, Patrick Viau has been named as Chief Revenue Officer.

Launched in 2020, Optable helps media buyers and sellers make use of their first party data by building a comprehensive identity strategy, enriching audiences with external data sets, and activating them through purpose-built integrations. The firm says the change of leadership comes as it enters a new phase of expansion and product evolution, helping clients use AI to seamlessly collaborate on audience insights, campaign planning and measurement.

Stesin (pictured) was previously Chief Strategy Officer, and has more than twenty years' experience in ad tech and data systems - he co-founded Optable with Poiré and Bosko Milekic, Chief Product Officer. Poiré comments: 'Vlad has been the architect of much of our platform vision, and his leadership is essential as we enter this next chapter. As media companies push to unlock greater value from their data, the opportunity to lead with a modern approach is massive. Vlad's acute sense of product strategy and understanding of customer challenges make him the right CEO for this moment.'

Viau brings twenty-seven years of experience focused around enterprise software and data-driven solutions. He joins from conversational-AI startup Rasa, where he was CRO, and early in his career worked at Oracle and SAP. In his new role he will oversee Optable's global go-to-market strategy, with a focus on expanding adoption among both sell-side and buy-side organizations.

'Patrick's success in building and scaling enterprise-level go-to-market motions makes him an invaluable addition to our leadership team during this next chapter,' says Stesin. 'As demand continues to grow for Agentic Collaboration solutions that deliver real business outcomes, his leadership will be critical in continuing to grow our customer impact.'

Web site: www.optable.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.