Rose Promotes for Senior WPP Roles Including New COO

New WPP Chief Cindy Rose has confirmed three promotions to fill roles within her senior team: Devika Bulchandani becomes COO of WPP, Laurent Ezekiel replaces her as Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X, and Floriane Tripolino replaces Ezekiel as CEO of Open X.

In her new role, Bulchandani will be responsible for commercialising services and solutions across the group, overseeing Country Managers, global WPP growth teams and Global Client Leaders. She is promoted from Global CEO of Ogilvy, where she was responsible for strengthening and modernising core capabilities, and diversifying the network's client roster over four years - Ogilvy has now become the first agency network to be named WARC's Most Creative and Most Effective in the world for three consecutive years.

Ezekiel steps into the Ogilvy role Bulchandani vacates, and will oversee the creative network's global business, spanning integrated marketing capabilities that include advertising, PR, social & influence, customer engagement, consulting and health. The Group now includes global ad group Grey, which joined it in May this year as part of a strategic realignment.

He moves up from the role of CEO of WPP Open X, which is WPP's dedicated support team for The Coca-Cola Company. Filling this role, in turn, is Tripolino - Coca-Cola renewed its global marketing partnership with WPP Open X in May 2025. Tripolino formerly headed up the Nestlé account.

Rose (pictured) comments: 'These appointments underscore WPP's commitment to delivering unparalleled value and innovation. Devika's deep obsession with helping our clients grow and win, will help us accelerate our growth across the entire WPP landscape. Laurent's close, successful partnership with The Coca Cola Company and creation of WPP Open X gives him valuable insight and experience to help navigate the needs of our largest clients, many of which are housed in Ogilvy. These leaders embody the strategic vision and creative excellence that define WPP. Their collective expertise will play a crucial part in helping me drive WPP to our next phase of growth and ensuring our clients continue to win in a rapidly evolving market.'

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.