Vypr Launches AI-Based 'Predict' Platform

In Manchester, UK, product intelligence specialist Vypr has launched 'Predict', a self-serve research platform incorporating AI, and promising consumer brands, retailers and manufacturers access to rapid consumer insight, enhanced testing tools and AI-powered analysis.

Vypr offers global brands 'quick and actionable consumer insight' based on behavioural science, to help bring new products to market or to improve their current ranges. Its platform combines expert support with research technology, offering a mixture of qual and quant functionality facilitated via mobile-first consumer communities. The company has grown by around 40% in each of the last three years and now has annual recurring revenue of c.£7m. In April it raised £4m from specialist private equity firm YFM, taking its total to date above £13m.

The new Vypr Predict, which is live in the UK, Australian and European markets and in the process of launching in the US, allows teams to accurately predict consumer behaviour, act decisively on clear data, and accelerate product development and launch - all backed by what the firm calls 'robust' data security. AI is used to surface emerging themes from research, highlight real respondent quotes, and generate recommendations for follow-up research. It also offers ready-made workflows and smart templates, and 'fast and flexible' audience targeting options, both for Vypr's audiences and among clients' own databases.

'One of the most significant aspects of the investment we secured earlier this year' says Vypr CEO Chris Williams, 'was to support platform development. The release of Vypr Predict keeps us at the forefront of the industry, helping our customers accelerate speed-to-market, optimise propositions, and reduce costly missteps.'

Web site: www.vyprclients.com/predict .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.