SurveyMonkey Adds New Automation Options

DIY surveys pioneer SurveyMonkey has unveiled new features including an AI Analysis Suite and upgraded survey creation tools.

New features in the AI Analysis Suite allow users to interact with survey and form results in simple, conversational language for 'instant insights, sophisticated data segmentation, and clear explanations in minutes', without the need for manual filtering or spreadsheets. Clients can also automatically identify and categorize open-ended text responses into key themes with Thematic Analysis - currently in beta. Response quality - flagging suspicious answers - and sentiment can also be auto-analyzed.

On the survey creation side, users can now employ AI-powered paste and create to turn survey questions from an email of other document into a structured questionnaire draft; and can create and customize branded 'themes' for surveys and forms, adding logos, colors and images in one click.

CPO Meera Vaidyanathan (pictured) comments: 'SurveyMonkey has always been in the business of capturing real human sentiment and turning it into action. AI now lets us do this faster and smarter - automating the legwork, surfacing insights that were previously hidden, and helping our customers act with greater confidence. With 25 years of history and more than 100 billion questions answered, we're uniquely positioned to deliver trusted AI that makes feedback not just easier to gather, but far more powerful.'

Web site: www.surveymonkey.com .