Rigour Hires for US Expansion

Sam Lippin, formerly of InnovateMR and Ivy Exec, has joined UK-based data collection and advanced analytics firm Rigour Research as Director of Business Development for North America, where the firm will now roll out its services.

Rigour uses a range of methodologies including CATI, online, IVR, postal, face-to-face and SMS mobile for projects across areas including ad tracking, brand awareness, behavioural and consumer attitudinal research. Clients include independent research consultants; small to medium market research agencies; public relations; media; and major corporations.

Lippin (pictured) has taken a short break since the beginning of the year, when he left Ivy Exec, the b2b division of InnovateMR. He had worked at the company for five years prior to its acquisition and two years afterwards, most recently as VP of Business Development, Market Insights. He joined the firm as MR Manager, Expert Networks at the end of 2017. Earlier he spent two years as a private client banker at JPMorgan Chase & Co.

Web site: www.rigourresearch.com .