Senior Sales Hire for AMC Global

US-based custom MR firm AMC Global, has hired Lorraine Gipson as Vice President of Sales & Business Development.

Headquartered in Blue Bell, PA, AMC Global is a custom MR firm offering product launch insight solutions spanning the full lifecycle: its proprietary PFU (Purchaser Follow-up) tool taps real purchasers of new or restaged products immediately following launch, while a range of other tools help brands optimize products for launch and offer in-depth understanding of purchaser and shopper perspectives.

Gipson has worked in a combination of TV production and business development roles, and brings experience in digital engagement, new business growth and client partnerships. Her recent work includes eighteen months as a Senior Associate Producer for NBC Universal Media in 2020-22 - reprising courtroom TV production skills from earlier in her career - and since then as a Senior Sales Executive for global user-generated content network The Insiders.

In her new role she will lead business development efforts for the firm's UGC ratings and reviews management tool, VerifiedViews - introducing the solution to new industry partners and integrating it into broader research initiatives.

Company President and CEO Ken Roshkoff says of the hire, 'Lorraine is a proven sales leader with a strong understanding of what drives consumer action. Her passion for helping clients succeed and her deep knowledge of the ratings and reviews space make her an ideal fit as we continue to scale.'

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.