Former Coca-Cola Company Analyst Joins Burke

Cincinnati, Ohio-based Burke, Inc. has appointed Eli Moore as Vice President, Data Strategy. He was previously Senior Director, Global Brand and Consumer Marketing Analytics at The Coca-Cola Company.

Burke was established in 1931, is 100% employee-owned, and combines full service research for decision-making, innovation and other purposes with an educational subsidiary, the Burke Institute, providing courses for MR and consumer insights professionals. Another division is innovation and growth acceleration specialist Seed Strategy, which it acquired a decade ago. The group will change its CEO September, with Tara Marotti stepping up into the role. Last month it appointed Patricia Salamone as Vice President, Client Services.

Moore (pictured) brings nearly two decades of leadership experience in analytics, consumer insights and data strategy, most recently from Coca-Cola where he led enterprise level initiatives for data integration and AI enablement. Earlier he work in senior analytics roles at Deloitte Digital and Customer Marketing Group, building platforms and designing AI-powered models. He holds an MSc in Agricultural & Applied Economics from Texas A&M University and a BSc in Economics from West Texas A&M University.

'Eli's ability to combine deep technical expertise in AI, advanced analytics and enterprise data with a sharp understanding of business outcomes makes him uniquely suited to this role,' says SVP Corporate Innovation Thania Farrar. 'With his leadership we can drive measurable business impact for our clients in a way that is in sync with their decision systems.'

The firm is online at www.burke.com .