DataDiggers Launches Quarterly Disruptive Tech Study

In Bucharest, Romania, DataDiggers Market Research has launched NeoPulse, a quarterly tracker of adoption, usage and sentiment for a number of disruptive innovations, ranging from AI and robotics to VR/AR, 3D printing, bio-integrated technologies and next-generation fuels.

The study is powered by MyVoice, DataDiggers' proprietary global panel of more than two million verified respondents, and in each wave surveys a nationally representative sample of 1,000+ US adults, including both consumer and B2B sample. The company says quality control is rigorous, including geo-verification, digital fingerprinting, fraud detection and AI-assisted validation.

Readers will get key metrics on awareness, adoption, sentiment, barriers and resistance; the ability to compare results quarter by quarter; customisable dashboards and other deliverables; and access level options, together with expert consultation.

The study will be run each January, April, July and October. Initial results, from July this year, show that while 40% of Americans already use AI tools on a regular basis, around 30% have never tried them. The main barriers to adoption are a preference for human interaction, and lack of knowledge on how to access AI tools, while the perceived impact of AI is 'neutral to negative at a societal level, but more optimistic personally'.

CEO Daniel Dunose (pictured) says the new tracker is intended 'to give businesses, institutions and agencies a compass in a market that changes faster than ever,' and adds: 'Our goal is to replace hype with hard data, and to provide a continuous benchmark that decision-makers can trust.'

Web site: www.datadiggers-mr.com/neopulse .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.