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Kantar NZ Returns to Public Sector with Senior Hire

September 22 2025

Jay Carlsen has rejoined Kantar in New Zealand, as Group Account Director - Public Sector. The appointment marks a return to working on social and government research for the firm.

Jay CarlsenIn his new role, Carlsen will lead the building of strategic partnerships and align the company's capabilities with the evolving needs of government agencies.

Carlsen started out in research with roles at Environics and SKOPOS before joining Kantar for the first time in May 2010, as an AD. He left nine years later to join Sport New Zealand as Research and Analytics Lead, staying three years. Most recently he worked as Group Account Director at renamed Kantar spin-off Verian.

Chief Commercial Officer David Thomas comments: 'Kantar is ready to partner with public sector organisations to deliver purposeful, measurable impact and is in good hands with Jay, who brings all the qualities and experience of a passionate and enthusiastic leader.'

Group home page: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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