Morning Consult Goes AI-Native with Three New Agents

In Washington, decision intelligence company Morning Consult has unveiled a new 'AI-native' vision for its business, which it says 'fundamentally reimagines how leaders access and act on consumer data.' The firm has given details of three new AI agents scheduled for release in the fall and winter.

Morning Consult's tools are used by business, financial and government clients to analyze public sentiment, brand performance and consumer behavior. AI capabilities are trained on data from its 100 million annual surveys conducted in 45 countries. The firm announced four senior promotions to support the extension of its AI-based offer in July, and hinted at the forthcoming launches.

The three new releases will join the company's existing AI Chat tool, which uses its dataset to give instant answers to direct queries. Reputation Agent builds on the company's proprietary Reputation Score to track brand and trust metrics in real time. Audience Agent profiles consumer groups beyond demographics to include values, behavior and psychographics. Board & Earnings Prep Agent integrates financial, economic and consumer data into a single briefing tool designed to help executives prepare for quarterly earnings calls or board meetings.

CEO and co-founder Michael Ramlet (pictured) says of the launch, 'We are living in an era of constant disruption - economic uncertainty, geopolitical shifts, and the rapid evolution of technology and culture. The challenge for leaders is not a lack of information, but rather the ability to separate the signal from the noise and act on it quickly. Our AI-native approach ensures they get the right insight at the right moment, helping them move from reactive decision-making to proactive leadership.'

The company says being 'AI-native' means it 'does not simply layer AI onto legacy workflows, [but] reimagines intelligence with AI at the center of the workflow.' Ramlet concludes: 'AI-native is more than a technology shift - it's a new standard for how intelligence will be created and consumed. Morning Consult is uniquely positioned to lead this transformation because we combine the world's most holistic dataset with a technology-first mindset. The result is faster, sharper, and more contextual decision-making for leaders everywhere.'

The company is online at www.morningconsult.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.