DAIVID Partners with AdGreetz to Optimise AI Ads

UK-based ad impact forecasting company DAIVID has teamed up with ad tech personalization platform AdGreetz to offer small and medium-sized businesses access to personalized GenAI ads and tools to test their effectiveness before launch.

DAIVID provides human-trained, AI-powered technology which analyses video and image content to predict creative attention, response across 39 emotions, and impact on brand metrics. Its new partner AdGreetz is based in LA, with offices in New York, Philadelphia, London, Paris, Bangalore, Sydney and Kuwait City. The firm's video generator BizGreetz AI allows smaller businesses to produce ads in a matter of minutes, in 31 languages using AI-activated voice editing. The new global deal means users of this platform can now use DAIVID's AI models, which are trained using a combination of facial coding, eye tracking, survey data, and advanced computer vision and listening APIs, to understand the potential impact of the ads they generate, and fine tune them accordingly. Users can also compare the effectiveness of their campaigns against industry benchmarks.

Eric Frankel, CEO and co-founder of AdGreetz, comments, ''For too long, SMBs have been locked out of the personalization and optimization used by the world's biggest brands. Our partnership with DAIVID changes that.' DAIVID CEO and co-founder Ian Forrester (pictured) states: ''One of the biggest barriers to adopting GenAI creative has been uncertainty around its effectiveness. This partnership removes that doubt. By combining AdGreetz' ability to generate personalized campaigns at scale with DAIVID's ability to predict emotional and business impact, we're giving SMBs clear, data-driven answers on whether their ads will perform and what they can do to improve them before they spend anything on media.'

Web sites: www.daivid.co , www.adgreetz.com and www.bizgreetz.com .