Klaviyo Rolls Out Marketing and Customer Agents

CRM platform Klaviyo has unveiled a Marketing Agent, which creates content, 'plans and launches campaigns in minutes', and personalizes everything it sends out; and rolled out a Customer Agent offering personalized 24/7 assistance to consumers.

Klaviyo combines marketing automation, analytics and customer service into a unified solution, powered by transactional and behavioral data. The company, which has attracted large-scale funding including a $320m Series D round in 2021, says the latest launches establish a foundation for its 'vision to become the first autonomous B2C CRM designed for the AI era.'

Marketing Agent functions as 'an autonomous teammate' built into the Klaviyo platform, developing 'complete marketing plans... with ready-to-send campaigns, flows and forms,' taking account of a company's brand voice, industry benchmarks and quality guidelines. It also generates 'fresh campaign ideas'. Customer Agent acts as a personalized 24/7 AI assistant for consumers, and can resolve issues, answer product questions, recommend products, offer expert on-brand advice, and escalate problems where required to human agents, to whom it provides full context.

The platform has also added omnichannel attribution, reporting across the company's own channels and externally, for a 'unified, accurate' view of revenue impact.

Co-founder and CEO Andrew Bialecki comments: 'Often, marketers dream bigger than the tools at their disposal. The biggest ideas don't just need execution, they need creative thought partners to truly take flight. With Marketing Agent, we're delivering both: the capacity to turn bold ideas into reality and an AI partner to push their creativity further.'

Web site: www.klaviyo.com .