Senior Hires for Expanding Semrush

Online visibility management platform Semrush has appointed Abby Miller as Chief Customer Officer and Tara Haas as Chief of Staff.

Semrush is headquartered in Boston, USA, and provides SEO, advertising, content, social media and competitive research campaigns from one platform / interface, as well as cross-channel measurement and optimization of digital ad campaigns. Last July, it made an unspecified strategic investment in researcher MFour, and it also owns competitive intelligence automation specialist Kompyte.

Miller worked previously as SVP of Client Experience at LifeSpeak and at LastPass, and brings extensive experience in building customer-centric teams and designing customer experiences within the technology sector. In her new role, she will focus on creating a unified and seamless end-to-end customer journey.

Haas worked previously as Chief of Staff at both LogMeIn and Dashlane, and brings a strong background in product management, innovation and marketing. Semrush says as its global footprint expands and its business becomes more complex, Haas 'will lead the charge in strengthening operational excellence and strategic alignment, laying the groundwork for effective scaling.'

CEO Bill Wagner states, 'We're at a pivotal point in our growth journey, and having Abby and Tara on board is a direct investment in our future. Abby's deep expertise in customer-centric strategies and Tara's proven ability to drive operational excellence are important as we gear up for our next chapter of growth, especially in delivering exceptional value to our customers.'

Web site: www.semrush.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.