Dutch Buy for SAMY

Madrid-based social-first marketing agency SAMY has acquired team5pm, a data-driven social marketing agency based in Amsterdam

Founded in 2012, SAMY helps clients with social-first marketing strategies, using a combination of proprietary software and advanced analytics tools. It employs more than 900 people in twenty offices across fifteen countries, and in the last year has acquired US-based digital advocacy marketing agency Content Lab; digital agency MDS; social agency Kurio; and German social media and influencer marketing agency Intermate.

team5pm, established in 2018, combines creativity with deep platform-specific knowledge and insights into consumer search and viewing behavior to develop 'content and campaigns that effectively reach and convert target audiences.' SAMY says buying the agency brings it advanced capabilities in data-driven, long-format video content rooted in strong expertise with YouTube and social media SEO. It also adds a presence in the Netherlands, Sweden and Poland to existing bases in Spain, Portugal, Italy, the UK, Germany and Finland.

Juan Andrés Elhazaz (pictured), CEO at SAMY says of the buy: 'Our shared vision of leading the evolution of brand communication in a social-first world -combining intelligence-fueled creativity, unique deep platforms and formats expertise supported by proprietary technology, creates the foundation for a seamless and successful integration, ensuring we can better serve both current and future clients.' Jelmer Wind, CEO of team5pm says the deal will allow his company 'to truly amplify our vision and operate on a grander scale.'

The firm is online at www.samy.com/en .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.